Cookie Policy

Last updated: January 1, 2026

This Cookie Policy explains how PrimeBalance AG ("we", "our", or "us") uses cookies and similar technologies when you visit our website or use our services.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and provide personalized experiences.

Types of Cookies We Use

We use both first-party cookies (set by us) and third-party cookies (set by our partners and service providers).

Strictly Necessary

Essential for the website to function properly. Cannot be disabled.

Cookie NamePurposeDuration
session_idUser authenticationSession
csrf_tokenSecurity - prevents CSRF attacksSession
cookie_consentStores your cookie preferences1 year

Analytics

Help us understand how visitors interact with our website.

Cookie NamePurposeDuration
_gaGoogle Analytics - distinguishes users2 years
_ga_*Google Analytics - stores session state2 years
_gidGoogle Analytics - distinguishes users24 hours

Marketing

Used to deliver relevant advertisements and track campaign effectiveness.

Cookie NamePurposeDuration
_fbpFacebook - tracks visits across websites3 months
_gcl_auGoogle Ads - conversion tracking3 months
hubspotutkHubSpot - tracks visitor identity13 months

Preferences

Remember your settings and preferences for a better experience.

Cookie NamePurposeDuration
preferred_localeStores your language preference1 year
themeStores your dark/light mode preference1 year

Managing Your Cookie Preferences

You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer or by adjusting your browser settings.

Browser Settings

Most browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:

Opt-Out Links

You can also opt out of specific third-party cookies:

Impact of Disabling Cookies

If you disable cookies, some features of our website may not function properly. For example:

  • You may need to log in each time you visit
  • Your language preferences won't be saved
  • Some features may be unavailable

Updates to This Policy

We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about our use of cookies, please contact us at: privacy@prime-balance.de